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Creative Experience Designer

3 Projects I'm very proud of.

They say all roads lead to Rome. I say, explore them all.

Ajay Rakhan
In the past years, I had the opportunity to be a part of some awesome projects. There are 3 projects I highlighted below. Visu, Johnson & Johnson, and the Da Bai project. Each of these projects contains different aspects of the wonderful world of design.
Every project has opportunities, and you can read how I developed concepts and worked towards an end product for those opportunities. As a Creative, I show the concept side, UI / UX design, graphic design, and development parts in the projects.

“How can we help primary school children on days without failure anxiety training?”

VISU
Graduation Project

"How can we let visitors experience, what Johnson & Johnson does when they visit the company?"

Johnson & Johnson
MediaMonks

"How can we help families to get control over their food consumption and let them have a grip about the weight gain?"

Da Bai
Philips

Experience

Every concept contains opportunities. If you cannot find them outside the box, try looking for it inside the box.

Ajay Rakhan
The best thing I like about creating concepts is that time influences the project. 10 years ago, we would have different solutions for specific opportunities than now. Technologie is developing very fast, which makes creating concepts a real playground.
For me, concepting is where you can give the project direction. It always starts for me with the 'How can we' question, what makes it a puzzle and let's be honest, who doesn't love puzzles.

Everything begins with a simple sketch. If that is on paper or just in your head. is upon you.

Ajay Rakhan
The focus of visual design lays on the digital aspect. What it looks like determents how it feels like. What I love about visual design is that you can be pretty diverse in your styles.
The visual design creates illustrations, photography, typography, space, layouts, and color and combines that to let the viewer flow into the story that you want to tell.

The goal isn't to get it right the first time. It's about learning what the code can be.

Ajay Rakhan
No matter how beautiful it looks, if it doesn't work, its crap. Visual en development has to walk hand in hand together. Only then you will create pure harmony in the front of the stage and in the back.
What I like about the development process is that you can start off very small, like a paper prototype and the saying is, if it works little, it will work when it's big. In time, sometimes a lot of time.

Before taking a picture, just look. The feeling behind the photo is as important as freezing the moment.

Ajay Rakhan
A photo has to be perfect to support and tell about the story. Pictures that I create are made to do that. While everyone thinks they are looking at just a photo, I actually let them see the selling point.
What do you wanna show and how can we make it memorable, that is the question I always ask myself before I create the scene.

Video is the closest thing that we have to reliving memories.

Ajay Rakhan
Video make things come alive. The possibilities we can create to give the viewer a better look or expelation are endless.
By mixing footage from dslrs, animation and drones on a regular basis, videos I create will have a top look and feel.

Other work

Design is a beautiful thing. It has taken me into many directions, and the best part of all is that there is so much to discover yet. Here you can view projects I have worked on in the past.
Lets Talk

Why you would love me!

I'm Creative

Inspiration is everywhere to be found, and combining elements together is how creativity created me as a creative.

I'm Punctual

Working on a time schedule can cause some stress, but then again, I find it very pleasurable to work that way. It makes me punctual.

I have magic

Only if you believe in me, I can bring the magic to the project. Otherwise, I will still bring the magic.

I have heart

I love what I do. Therefore every project is created by hard work, spirit, and a lot of heart.

I'm responsible

In every team project, I have my own tasks. Now, everyone can make a mistake, but I'll always be responsible.

I'm Friendly

I'm always in to chat. So do you wanna say hi, just hit me up. I'm friendly.

What people say?

It was very great working with Ajay. Always in for a challenge and without hesitation to dig in a tough project.

Thomas Eekhof

What people say?

Ik ben zo blij dat Ajay ons heeft geholpen met het opzetten van onze uiterlijk van het bedrijf. Een hoop dingen die wij over het hoofd hadden gezien.

Caserrecio

What people say?

Wat zo geweldig is aan Ajay, is dat hij je echt betrekt bij alles. Stap voor stap neemt hij je mee door het proces wat alles zo geruststellend maakt.

Léon & Marieke Visser

Contact

Hello,
You can always contact
me to say hi!
Call Me
+31 6 55254545
Email
Ajay Rakhan