Johnson & Johnson

MediaMonks Project

1. Case study

Almost everybody knows the brand Johnson & Johnson. But besides making baby olio and face cream, in what fields are they expanding their products? "How can we let visitors experience, what Johnson & Johnson does when they visit the company?"

2. Result

The whole building got a makeover with interactive screens so that visitors can experience and learn about the products of Johnson & Johnson. From being welcomed in a playful way to a glass wall that turns into a big information screen.

3. Experience

We discoverd that a lot of people don't know what Johnson & Johnson do besides making products and how products benefit certain groups. With this concept we let visitors experience a deeper going layer and give them a change to really interact with the product.

• 
• 
• 
• 
• 
• 
• 
• 

Project Details

Client: Johnson & Johnson

The experience kicks in when the visitors arrive into the building. At the reception, a screen will show them their name on it. The wall in front is a waiting space. Their visitors can interact with a magically appearing screen.

On the whole floor are screens placed that will tell stories about Johnson & Johnson products when you stand on the red shoes on the floor.

---

---