Da Bai
Philips Project
1. Case study
There is no better thing than family love. With the growing fast-food companies in Shanghai, eating unhealthy becomes an increasing problem that brings weight gain.
"How can we help families to get control over their food consumption and let them have a grip about the weight gain?"
2. Result
Da Bai is a vertical bar beamer product that lets parents enter their ancient old recipes. Da Bai will search for the ingredients and will tell you if there are healthier products to be used. For example, you can use sunflower oil but also olive oil. Da Bai will make the recipe healthy without the taste to change.
3. Experience
The product can be easily placed on the kitchen table and has a measure function that shows you how to cut the food. The beamer shows you the replaced ingredients and handles your recipe step by step. If you want to experience new recipes, you can experiment with the Da Bai function, lets experiment.
Mothers of Shanghai
Prototype of Da Bai
Project Details
The touchpoint that we found is that mothers are the one that can change this unhealthy cycle. What didn't happen till now, was to let the mothers speak, what they want, and what they find valuable?
With the research, we created a video that is called, Mothers of Shanghai. We let mothers speak about their needs, and from there, the concept was born and shaped into a prototype.